UX research and usability evaluation at designial

With you from A to B

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Your two main challenges when developing any B2B enterprise-grade mobile app are knowing where you’re headed and knowing when you’ve arrived. Most apps that fail to gain traction with users are either poorly researched or poorly evaluated.

If you want your B2B enterprise-grade mobile app to succeed with your customers or your employees, you must make the investment in researching and evaluating your app.

UX Research and Usability Evaluations

At Designial, we conduct UX research and evaluate the usability of enterprise-grade mobile apps for clients around the world.

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Improve Your Customer-Facing Apps

  • Boost profits

  • Increase sales

  • Increase start-up valuation

  • Elevate your brand

  • Boost customer engagement

Improve Your Employee-Facing Apps

  • Increase staff efficiency

  • Boost employee productivity

  • Eliminate errors

  • Lower costs

  • Improve staff retention

UX Research

How do you know where you’re headed? Through UX research.

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The goal of UX research is to understand your users. In most B2B scenarios, it’s the other (non-user) decision makers who make most of the decisions for the users. This is understandable. Yet, when non-users determine what an app looks like and how it functions, users often fail to adopt the new app or feature. But companies that have UX research institutionalized in their design and development process meet both user goals and business goals.

At Designial, we use several research methods to understand your business goals and then help you determine the design and functionality of your mobile app. These methods include:

  • Journey Mapping

  • Card Sorting
  • Benchmark Testing
  • Participatory Design
  • Field Study
  • Diary Study
  • Surveys
  • Multivariate and A/B Testing
  • Eye Tracking
  • Usability Lab Testing
  • Remote Moderated Testing
  • Remote Unmoderated Testing

Usability Evaluation

How do you know when you’ve reached your destination? By evaluating your app.

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You evaluate your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to evaluate your mobile applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.

Our Usability Evaluation service helps you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact to your bottom line. A gain of just 1% in user on-boarding or retention can translate into millions of dollars in revenue.

We use the results of our evaluation to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

Usability Evaluation

How do you know when you’ve reached your destination? By evaluating your app.

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You evaluate your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to evaluate your mobile applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.

Our Usability Evaluation service helps you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact to your bottom line. A gain of just 1% in user on-boarding or retention can translate into millions of dollars in revenue.

We use the results of our evaluation to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

We are different

You benefit because we’re unlike traditional agencies.

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Designial focuses on what matters to you—the business outcomes we produce for you.

Designial delivers immediate value. Your get your design concept within two days, your clickable prototype within seven days and your entire app in just five weeks.

Designial charges you a flat fee. Unless you change the scope of the project, what we quote at the start is what you pay at the end.

Competitors

They get paid regardless of your business outcome.

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Typical agencies focus on irrelevant outputs, such as the number of screens they produce for you.

Typical agencies waste weeks just getting to know your business.

Typical agencies bill you by the hour. Which means you never know the final price until the project is finished.

Decision making insights in days

Quick time-to-market

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Expert evaluation

2

Days

Quant or qual

7

Days

Quant & qual

14

Days

Case Study

Global leader in air transport industry

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2019-08-21T15:42:23-07:00

UX Research Success Story

The company needed to build an enterprise-grade reservation app, part of a next-generation suite to speed the process of making airline reservations, but was reluctant to replace a system they thought wasn’t broken.

When to hire Designial

Need UX research and usability evaluations? Here are the top-three reasons clients hire us.

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Need help with your UX research?

Let’s talk