With you from A to B
Most apps that fail to gain users have not invested in UX research or usability testing. When developing any digital product, your two main challenges are knowing where you’re headed and knowing when you’ve arrived.
If you want your digital product to succeed with your customers or employees, you must invest in UX research and usability testing.
Our user research and usability testing services are laser-focused on the business outcome. Depending on product maturity level, business challenges are different. For example, the goal for your brand new product is customer acquisition; for your existing product that has a customer base, the plan would be to retain the customers and not lose them to the competition. If your product is stagnating in terms of the customer base or revenue, your business challenge may be, how do you grow.
We use a combination of user research and usability testing methods to achieve your business goals. Read more here UX Research: Everything You Need to Know.
UX Research and Usability Testing Services
At Designial, we provide UX research and usability testing services for digital products for clients around the world.
Improve Your Customer-Facing Products
Boost profits
Increase sales
Increase start-up valuation
Elevate your brand
Boost customer engagement
Improve Your Employee-Facing Products
Increase staff efficiency
Boost employee productivity
Eliminate errors
Lower costs
Improve staff retention
UX Research Services
How do you know where you’re headed? Through UX research.
The goal of UX research or user research is to understand your users. In most B2B scenarios, it’s the other (non-user) decision-makers who make most of the decisions for the users. This is understandable. Yet, when non-users determine what an app looks like and how it functions, users often fail to adopt the new app or feature. But companies that have UX research institutionalized in their design and development process meet both user goals and business goals.
At Designial, we use the right UX research strategy that encompasses several research methods to understand your customers’ pain points, motivations, along with your business goals. We then help you determine the design and functionality of your mobile app. These methods include:
Journey Mapping
- Card Sorting
- Benchmark Testing
- Participatory Design
- Field Study
- Diary Study
- Surveys
- Multivariate and A/B Testing
- Eye Tracking
- Usability Lab Testing
- Remote Moderated Testing
- Remote Unmoderated Testing
Usability Testing Services
How do you know when you’ve reached your destination? By user testing your product.
You evaluate your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to usability test your mobile applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.
Our usability testing services help you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact on your bottom line. A gain of just 1% in user onboarding or retention can translate into millions of dollars in revenue.
We use the results of our UX research or usability testing to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.
Usability Testing Services
How do you know when you’ve reached your destination? By usability testing your product.
You do user testing for your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to usability test your mobile or web applications, you won’t know if your business goals are being met. Even if your product is working fine and is profitable, you’ll miss out on opportunities to increase profitability.
Our Usability Evaluation service helps you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact on your bottom line. A gain of just 1% in user onboarding or retention can translate into millions of dollars in revenue.
We use the results of our user testing to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.
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Case Study
Global leader in air transport industry
UX research study closed a multimillion dollar deal
How do you build consensus among a diverse group of stakeholders, including customers that are reluctant to make any changes?