UX Research Services and Usability Testing Services

With you from A to B

Most apps that fail to gain traction with users have not invested in UX research or usability testing. Your two main challenges when developing any B2B enterprise-grade mobile app are knowing where you’re headed and knowing when you’ve arrived.

If you want your B2B enterprise-grade mobile app to succeed with your customers or your employees, you must invest in UX research and usability testing.

Our user research and usability testing services are laser-focused on the business outcome. Depending on product maturity level, business challenges are different. For example, the goal for your brand new product is customer acquisition, for your existing product that has a customer base, the goal would be to retain the customers and not lose them to the competition. If your product is stagnating in terms of the customer base or revenue, your business challenge may be, how do you grow.

We use a combination of user research and usability testing methods to achieve your business goals. Read more here UX Research: Everything You Need to Know.

UX Research and Usability Testing Services

At Designial, we provide UX research and usability testing services for mobile apps for clients around the world.

Improve Your Customer-Facing Apps

Boost profits
Increase sales
Increase start-up valuation
Elevate your brand
Boost customer engagement

Improve Your Employee-Facing Apps

Increase staff efficiency
Boost employee productivity
Eliminate errors
Lower costs
Improve staff retention

UX Research Services

How do you know where you’re headed? Through UX research.

The goal of UX research or user research is to understand your users. In most B2B scenarios, it’s the other (non-user) decision-makers who make most of the decisions for the users. This is understandable. Yet, when non-users determine what an app looks like and how it functions, users often fail to adopt the new app or feature. But companies that have UX research institutionalized in their design and development process meet both user goals and business goals.

At Designial, we use the right UX research strategy that encompasses several research methods to understand your customers’ pain points, motivations, along with your business goals. We then help you determine the design and functionality of your mobile app. These methods include:

Journey Mapping
Card Sorting
Benchmark Testing
Participatory Design
Field Study
Diary Study

Surveys
Multivariate and A/B Testing
Eye Tracking
Usability Lab Testing
Remote Moderated Testing
Remote Unmoderated Testing

Usability Testing Services

How do you know when you’ve reached your destination? By user testing your app.

You evaluate your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to usability test your mobile applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.

Our usability testing services help you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact to your bottom line. A gain of just 1% in user on-boarding or retention can translate into millions of dollars in revenue.

Method 1: Expert Evaluation

We begin with a strategy session to understand your business goals. We use our findings to determine which evaluation method is the best fit for your app. Then we use the results of the evaluation to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

Method 2: Usability Testing

Usability testing is the most accurate way to evaluate your app. And it’s less costly than having your users abandon your app for a competitor’s app, or uninstall your app altogether.

We conduct our usability testing on-site or remotely, in the field (in your users’ environment) or in our lab. The process is straightforward:

Design study

Recruit users

Conduct study

Analyze results

Recommend changes

We use the results of our UX research or usability testing to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.

Usability Testing Services

How do you know when you’ve reached your destination? By usability testing your app.

You do user testing for your apps for the same reason you evaluate your marketing campaigns—to discover what’s working, and what isn’t. If you fail to usability test your mobile applications, you won’t know if your business goals are being met. Even if your app is working fine and is profitable, you’ll miss out on opportunities to increase profitability.

Our Usability Evaluation service helps you understand user behavior, improve your design based on what you discover, and grow. That growth can be small and yet still deliver a massive impact to your bottom line. A gain of just 1% in user on-boarding or retention can translate into millions of dollars in revenue.

Method 1: Expert Evaluation

Method 2: Usability Testing

Usability testing is the most accurate way to evaluate your app. And it’s less costly than having your users abandon your app for a competitor’s app, or uninstall your app altogether.

We conduct our usability testing on-site or remotely, in the field (in your users’ environment) or in our lab. The process is straightforward:

Design study

Recruit users

Conduct study

Analyze results

Recommend changes

We use the results of our user testing to make recommendations for improving your UX design. Your internal UX team can implement our recommendations, or we can oversee the process for you.