Project Description

UX Design Success Story

Great UX design solution reduced time on task from several hours to minutes.

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Healthcare iPad app UX success story

Company

A leading manufacturer of medical devices used in interventional medical specialties and generates annual sales of roughly $9 billion.

Challenge

How do you reduce time on task drastically and provide an app solution for the sales team that is always on the go? So the primary users were the sales reps. In addition to sales, they had to program the implantable device, and were spending hours, and sometimes days to register the device and document patient information. iPad app brought that time down to minutes. The app also eliminated the need for having to refer to any other documentation or picking up the phone for support. Users who are mostly on the road could now use the app on the go.

Solution

One of the many UX design success stories. A digital strategy that involved an iPad app to replace the legacy PC application. The project started with stakeholder interviews to understand business goals. Then UX research including user interviews, and contextual inquiry. Analyzed the findings and based on that, UX researcher then produced personas for target users. The UX researcher socialized the research findings with broader business and development team so that every member of the team understands the basis for our design solution. The UX design process followed with user flows and wireframes. After wireframes were frozen, the design team created visual design in-line with company branding guidelines. The UX team built a clickable prototype for usability testing and tweaked the design solution based on the feedback until the user and business goals achieved. The development team then used the prototype and visual style guide toward the final product. The UX team supported the engineering team through the entire development and QA team for testing to make sure precise implementation.

  • Digital Strategy

  • UX Research

  • UX Design

  • App Development

Time on task saved
Productivity improvement
Reduction in training & support calls
Increased sales

Results

Sales team’s productivity increased significantly. Errors drastically reduced. The experience for accurately registering the implant device improved, including time-saving. As a result, sales team increased sales.

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