Google has been at the forefront of modern technology for quite some time. It is no secret that a key component of Google’s success is its ability to traverse into unknown territories. Consequently, it is no wonder that Google has taken a massive leap over the past couple of years by investing heavily into the development of their own augmented reality (AR) technologies which they call Google AR. Google believes that AR can change the way we do everything. In this article we will give an overview of Google AR, why it is exciting, and why you should be keeping an eye on it.
What is Google Doing With AR?
According to Google’s developer blog, ARCore is Google’s developer platform for building augmented reality experiences in apps and computer programs. ARCore allows your phone to scan its surroundings, comprehend the world, and engage with data. ARCore uses three key capabilities to integrate virtual content with the real world as seen through your phone’s camera: motion tracking, environmental understanding, and light estimation. ARCore allows developers to build entirely new AR experiences or enhance existing apps with AR features.
Google Lens is an AI-powered technology that combines your smartphone camera and deep machine learning. Lens not only identifies but also comprehends an item in front of the camera lens. It provides activities like scanning, translation, purchasing, and more.
The lens allows you to aim your phone at anything, such as a book, and then ask Google Assistant what it is. You will not only be answered but you will also be given alternatives depending on the object, such as nearby bookstores or the author.
Google has even incorporated AR into Google maps via Live View. Live View is a version of Google AR that overlays augmented directions onto your smartphone. If you are ever having trouble navigating a new area you can use Live View to solve this problem.
Google AR Use Cases
Google AR can be used in a variety of ways to improve the work of employees. One way is through Google Lens. Lens is capable of scanning business cards and updating them to online address books. This takes the hassle out of having to physically store the card and allows for an easier stream of access. This may seem simple, but it opens the door for more ways to scan and store important information using AR-based technology.
Wayfair is an e-commerce company focused on home goods and furniture. Wayfair released their android app with augmented reality a while back. Within the app, there is a feature that allows shoppers to place virtual furniture in different parts of their homes. You’re now capable of viewing the furniture in your home before buying. This app development was created using Google’s AR developer tool, ARCore.
According to Crunchbase, TenderClaws is an art collective, production company, and digital press working at the intersection of art and technology. They created an app using Google’s ARCore named TendAR. The app is simply a digital rendering of a fish. Although this does not seem exciting on the surface, it showcases Google ARCore’s ability to successfully develop augmented reality-based apps.
Niantic, the creators of the popular AR-based game Pokemon Go, used ARCore to improve upon the gaming experience of their app. When the game was initially released there were many issues with the rendering of augmented monsters. The Pokemon would not display properly on people’s phones. Instead, they would hover in unrealistic spaces as opposed to appearing on hard surfaces. Niantic improved upon this initial issue and made the rendering of the monsters more realistic by incorporating support for Google’s ARCore into the game. This attempt was successful, and the Pokemon Go experience has been much smoother because of it.
Back in 2018, eBay utilized ARCore’s developer technology and updated its mobile app. After successfully selling an item on eBay, a seller can overlay several different-sized boxes over the item to find the right fit. This helps reduce the hassle of finding a box that properly fits the item you are trying to sell. It also allows for all parties involved to save money.
How Google AR Relates to UX
Google’s ARCore opens up augmented reality to all users, which allows for businesses to be more innovative than ever. There’s no telling how much these innovations can improve upon UX design. As stated in previous articles, AR is great for improving the visualization of a product. Companies such as Wayfair and IKEA have used AR within their apps to aid in consumer’s abilities to view digital renderings of products. This makes the user experience better for consumers because they do not have to go through the painstaking process of physically ordering items and seeing if they work. Several other companies have used AR to aid in product visualization, and it is detailed further here.
Google is always finding new ways to improve upon its products, and Google AR is a great example of this. From Lens to ARCore and Maps, Google has found a variety of ways to employ AR technology. Hopefully, you realize the importance of Google AR’s continuous development and implementation into various industries. With that being said, if you have any questions regarding Google AR and how it relates to your business, contact us at Designial.com. We will be more than happy to assist you.