UX Design Blogs

In the recent past, it has become evident that UX design is critical to product success and even that of the company.

Just look at the growth and success of established companies like Apple, Google, as well as startups like Netflix and Instagram. Their revenues and growth can be credited to the best user experience they provide for their customers.

According to the latest industry report, 75% of unicorns like Airbnb, Slack attribute their valuation was because of influential UX culture is institutionalized from early on in their companies. Over 50% of mature startups with a valuation of more than $20M attest their success to a great user experience their products and services provide.

Often, most people see the polished end product that looks great and assumes that the product is successful because of its appearance. However, that is just the facade- the visual. To deliver an excellent user experience, you need to know your users via UX research. You also need to meet the customers where they are by designing interaction with a product or service that exceeds their expectations.

You can’t just rely on traditional instruments of design. Product performance with the right technology stack is equally essential. Most successful products are using cutting edge technologies like Artificial Intelligence, Machine Learning, Data Science to deliver the best user experience.

Our UX design blogs cover topics that are essential to delivering excellent user experience. Please let us know your feedback.